When it comes to investing in resilience, how can we make resilience upgrades more like kitchen upgrades? This latest issue of the Making Resilience the Norm newsletter explores how we can make resiliency something that realtors, architects, general contractors, and homeowners all advocate for because of the value created, not just the potential for discounts.

When it comes to adapting to change, it’s easy to do nothing. But as the shocks and stressors of the changed and changing weather are becoming more prevalent and in order to adapt, we need the opposite of “do nothing” -- we need momentum. And the time when momentum is highest is right after a disaster.

I’ve spent the past three years cooking on the thesis of The Resiliency Company. What can we do to make America’s infrastructure more resilient to the changed weather and accelerating disasters? This is my first crack at an ongoing series of reflections on the resiliency ecosystem and our work at The Resiliency Company.